Small businesses and start-ups:
- Squidoo. Together with author Seth Godin and his team, we worked on creating a series of online magazines for niche audiences.
- Open Road Integrated Media. Book business legend Jane Friedman started this new digital publishing venture, and I’ve had a blast helping one of their brilliant young writers wrestle her first book to the ground.
- KNP Communications. John Neffinger and Matthew Kohut are terrifically savvy and good-looking experts on public speaking, political campaigning, and high-stakes presentations. It’s been our pleasure to assist them in their much-anticipated, long-overdue move toward authorship.
- Green Depot. Green Depot aims to revolutionize the way America builds and renovates homes, so we breathe in fewer toxins, create less waste, and support local economies. We were involved in the ramp-up to their site — and flagship store on the Bowery — going live in early 2009.
- Creative Class Group. The Creative Class Group is the brainchild of Richard Florida, author of The Rise of the Creative Class and Who’s Your City? and scads of articles for the likes of The New York Times, The Wall Street Journal, The Washington Post, The Globe and Mail, The Economist, The Atlantic, and The Harvard Business Review.
- Door3. Door3 is a New York-based technology firm specializing in the design of eCommerce and B2B websites. They help businesses leverage fast-evolving communications technologies so they can better attract and retain customers. When they have a client who’d like guidance in the area of content development — i.e. what do we want to say on our web site, and how should we say it? — they call us.
- Thin-site. This is the online home of Dr. David Edelson, director of Healthbridge and renowned, oft-quoted expert in bariatric medicine.
- PopTech. An interdisciplinary community of doers and thinkers who convene to discuss hope, the social impact of new technologies, the shape of the future, and how creative people can tackle the world’s most pressing challenges. We worked with them to create conference materials for their annual hoedown in Camden, Maine.
- Pilot Projects. Pilot Projects aims to bring people together into more meaningful relationships, first via an interdisciplinary design process, and ultimately through built solutions, i.e. creating new physical spaces. They are decidedly non-virtual. We assist them in the all-important “mind-meld” area.
Publishers and book sellers:
- Basic Books. After serving as an in-house editor here for years, we continue to work with Basic on a project basis. Their tag line is “serious nonfiction by leading intellectuals, scholars, and journalists,” and it sums up their business well. WWP collaborations with Basic have included line-editing jobs, abridgments, and book-doctoring.
- Alfred A. Knopf. Count yourself extremely lucky if you have the chance to study your chosen field from an industry leader. Knopf employs a gobsmacking collection of talented individuals, at every stop down the hall, from art dept. to publicity office to editorial staff.
- Vintage / Anchor Books. Vintage/Anchor is the paperback arm of Knopf, though they bring in book properties from other hardcover publishers and commission original work as well. Everything we know about copywriting, we learned here.
- Pantheon. Another member of the Knopf family, Pantheon focuses on narrative nonfiction and books of a political bent.
- Counterpoint Press. When I worked at Counterpoint, it was the literary arm of the Perseus Books Group. It has since been spun off (an epic story), but continues to publish beautiful, heartrending books.
- Rizzoli Books. This was our first job in New York City. (And so, yes, technically predates the 2005 birth of Wherewithal Press.) Rizzoli is a phenomenal shop specializing in art, photography, architecture, fashion, and interior design titles.
And finally, academics affiliated with the following institutions: