wherewithal press, inc.

Monthly Archives: December 2010

Questions We’ll Ask, III


Or: How Information Architecture, Content Strategy, and (Nonfiction) Manuscript Editing Employ Pretty Much the Same Skill Set: 1. Is this information in the best possible place? 1a. If not, why not? Was it delivered too soon? Introduced too late? Would it be distracting / irrelevant / discordant regardless of where it was placed? 1b. Say…

Questions We’ll Ask, II


Your audience: What are they like? Why are they reading you? Are you trying to solve a problem they have, or is your only desire to entertain? Anything you’d like them to do after having read you? How might they resist? i.e. Some people will not love what you’re doing / trying to say. Would…