wherewithal press, inc.

Monthly Archives: February 2011

Editing Principle 17: Piggybacking

theplaza.2

This one has more to do with information architecture and content strategy than it does book production, though its implications are felt there too: It’s easier to get attention / entice someone to click on a link / appreciate your Tweet when contributing to a debate that’s already generated memes. Introducing a new topic and…