wherewithal press, inc.

Editing Principle 25: First Comes Love, then Comes Attention


At great risk of sounding woo-woo mystical, I’d argue this: No publication has a chance of succeeding — whether measured by attention, page views, or book sales — if a reader can’t sense that someone, even if only the person who created it, truly loves the work. A reader might not readily wrap words around what they’re missing when the love is missing, but they’ll sense it, maybe even smell it, and steer clear.

Related: A thing doesn’t become beloved because it’s great. Generally a thing becomes great because it’s loved.