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	<title>Wherewithal Press</title>
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		<title>A Quick Introduction</title>
		<link>http://www.wherewithalpress.com/2011/11/a-quick-introduction/</link>
		<comments>http://www.wherewithalpress.com/2011/11/a-quick-introduction/#comments</comments>
		<pubDate>Sun, 06 Nov 2011 19:49:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Wherewithal Press, Inc. is a developmental editing shop and communications firm based in Manhattan&#8217;s Lower East Side. We help individuals and organizations present themselves in ways that are memorable, elegant, concise, and productive. We believe better texts = a holistic strategy = more money + greater personal fulfillment. If that sounds idealistic, it&#8217;s because we [...]]]></description>
			<content:encoded><![CDATA[<p>Wherewithal Press, Inc. is a developmental editing shop and communications firm based in Manhattan&#8217;s Lower East Side. We help individuals and organizations present themselves in ways that are memorable, elegant, concise, and productive. We believe better texts = a holistic strategy = more money + greater personal fulfillment. If that sounds idealistic, it&#8217;s because we are.</p>
<p><em>How to use this site</em><br />
This site is a running log of our business practice and philosophy. The <a href="http://www.wherewithalpress.com/practice/">Practice</a> column provides a glimpse into our process, the types of clients we enjoy, and what you can expect from working with us. The <a href="http://www.wherewithalpress.com/theory/">Theory</a> column houses a collection of ideas that inform our faith in editing. We love editing. We think it works wonders. For a list of past and present collaborators, click <a href="http://www.wherewithalpress.com/2010/04/collaborators/">here</a>. To contact us, click <a href="mailto:mh@wherewithalpress.com">here</a>.</p>
<p>Thanks for reading.</p>
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		<title>Editing Principle 23: Dangling Participles Are Grammatically Incorrect But Mostly (and Worse) They&#8217;re Boring</title>
		<link>http://www.wherewithalpress.com/2011/11/editing-principle-23/</link>
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		<pubDate>Sun, 06 Nov 2011 19:47:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Theory]]></category>

		<guid isPermaLink="false">http://www.wherewithalpress.com/?p=708</guid>
		<description><![CDATA[I do not use much technical terminology when working with clients because talk of past perfect tenses and hyphenated compound adjectives makes most people reach for their smartphones. &#8220;Dangling participle&#8221; is one term I do try to slip into conversation, however. It&#8217;s such a common mistake, made by extremely erudite people and their dimmer cousins [...]]]></description>
			<content:encoded><![CDATA[<p>I do not use much technical terminology when working with clients because talk of past perfect tenses and hyphenated compound adjectives makes most people reach for their smartphones. &#8220;Dangling participle&#8221; is one term I do try to slip into conversation, however. It&#8217;s such a common mistake, made by extremely erudite people and their dimmer cousins in roughly equal frequencies, in spoken and in written text, and so the question has nagged at me for ages: Why do so many people trip on this grammatical wire?</p>
<p>Amy Einsohn&#8217;s <em>The Copyeditor&#8217;s Handbook</em> has some great examples of dangling participles:</p>
<p style="padding-left: 30px;">&#8220;Although watched by 25.8 million viewers, the program&#8217;s ratings disappointed the advertisers.&#8221;</p>
<p>Because it was the program itself that had 25.8 million viewers, and not the ratings, as Einsohn points out, the sentence should read:</p>
<p style="padding-left: 30px;">&#8220;Although the program was watched by 25.8 million viewers, the ratings disappointed the advertisers.&#8221;</p>
<p>(Honestly, I don&#8217;t even like the &#8220;was watched&#8221; coupled with &#8220;viewers&#8221; or depriving advertisers of agency. How about, &#8220;Although the program was seen by 25.8 million viewers, advertisers weren&#8217;t satisfied&#8221;? But that&#8217;s fodder for another post.)</p>
<p>Here&#8217;s another example, stealthier and more insidious:</p>
<p style="padding-left: 30px;">&#8220;Despite the constant claims that we need more economic growth, there are limits on what growth can do for us.&#8221;</p>
<p>The problem with this sentence is that the &#8220;limits on what economic growth can do for us&#8221; exist entirely independently from &#8220;the constant claims that we need more growth.&#8221; Those limits on growth would be &#8212; in the world, real and palpable &#8212; even if there were no constant clamoring for growth. They are real but they don&#8217;t have ears. Yet here they&#8217;re arranged in an implied dialogue.</p>
<p>This might seem like pedantic quibbling. So what, someone might say; the point is clear enough. That &#8220;despite&#8221; is a real problem, though. <em>Despite</em> means &#8220;in spite of&#8221; or &#8220;without being affected by,&#8221; and thus the clause it kicks off must be modifying something that &#8212; logic dictates &#8212; <em>can</em> be affected. And there is no such thing in this sentence aside from &#8220;us.&#8221;</p>
<p>What or who could conceivably be affected? Who could do something <em>despite</em> something? Individuals, pundits, television talking heads. In fact, the sentence is so much more interesting corrected than it is flawed, because correcting it requires that we get specific, say <span style="text-decoration: underline;">who</span> is doing <span style="text-decoration: underline;">what</span>, perhaps even name names, maybe throw a punch that lands:</p>
<p style="padding-left: 30px;">&#8220;There are limits to what economic growth can do for us, though you would not know it from Joe Blow&#8217;s constant clamoring for more.&#8221;</p>
<p><em>or</em></p>
<p style="padding-left: 30px;">&#8220;Those who routinely claim that we need more economic growth ignore the brute fact that there are limits to what growth can do.&#8221;</p>
<p><em>or</em></p>
<p style="padding-left: 30px;">&#8220;Claims that economic growth will solve our problems are made in willful defiance of the truth that economic growth can only accomplish so much.&#8221;</p>
<p>I realize now that I haven&#8217;t answered my original question of <em>why</em> so many people trip up on dangling participles. I don&#8217;t have an answer, unfortunately, but I suspect it&#8217;s because we like starting sentences with dependent clauses (whether we know that term or not), and think it makes us sound smart (which it can), but then we unconsciously shy away from our full intended meaning.</p>
<p>*<em>The Copyeditor&#8217;s Handbook</em>, Second Edition (Berkeley: University of California Press, 2006)</p>
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		<title>Editing Principle 22: Laugh Lines Reside in Syllable Counts</title>
		<link>http://www.wherewithalpress.com/2011/09/editing-principle-22/</link>
		<comments>http://www.wherewithalpress.com/2011/09/editing-principle-22/#comments</comments>
		<pubDate>Wed, 21 Sep 2011 16:00:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Theory]]></category>

		<guid isPermaLink="false">http://www.wherewithalpress.com/?p=643</guid>
		<description><![CDATA[If you want your writing to be funnier, you need to edit. Because humor typically comes from surprise &#8212; something happens, or is said, that the reader or viewer was not expecting &#8212; and the result is a ha!, an intake of breath, a snort. All these are reactions of surprise more than &#8220;oh my [...]]]></description>
			<content:encoded><![CDATA[<p>If you want your writing to be funnier, you need to edit. Because humor typically comes from surprise &#8212; something happens, or is said, that the reader or viewer was not expecting &#8212; and the result is a<em> ha!</em>, an intake of breath, a snort. All these are reactions of surprise more than &#8220;oh my goodness hilarious.&#8221; But the impact is the same. The surprise <em>is</em> the funny. What comedians and comic writers do to achieve this effect is cut out all the steps in their thinking that got them from point A) to point H). Rather than say <em>this </em>happened then <em>that</em> happened and then I thought <em>well gee</em>, which led to <em>that</em> which then&#8230;etc., they make a quantum leap in reasoning or logic or narration. They only confess to the beginning and the end. </p>
<p>In the realm of straight, not-funny-and-not-meant-to-be nonfiction writing, an editor might suggest you refrain from &#8220;showing your work&#8221; (in the math test sense). It&#8217;s the same principle. You can add both punch and intrigue to a text by cutting out the prefatory hemming and hawing you think is required.</p>
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		<title>Editing Principle 21: It Matters</title>
		<link>http://www.wherewithalpress.com/2011/07/editing-principle-21/</link>
		<comments>http://www.wherewithalpress.com/2011/07/editing-principle-21/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 00:59:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Theory]]></category>

		<guid isPermaLink="false">http://www.wherewithalpress.com/?p=660</guid>
		<description><![CDATA[Three unrelated quotes that nonetheless gel: From the announcement of Triple Canopy&#8217;s launch of TC Labs: &#8220;Text is not filler, and it is too often treated as such.&#8221; &#8220;There are many things a storyteller must add and subtract to tell a good story.&#8221; —Lorrie Moore &#8220;There are people whose interests and affections lie in the [...]]]></description>
			<content:encoded><![CDATA[<p>Three unrelated quotes that nonetheless gel:</p>
<p>From the announcement of Triple Canopy&#8217;s launch of <a href="http://labs.canopycanopycanopy.com/">TC Labs</a>: &#8220;Text is not filler, and it is too often treated as such.&#8221;</p>
<p>&#8220;There are many things a storyteller must add and subtract to tell a good story.&#8221; —<a href="http://www.nybooks.com/articles/archives/2011/may/12/what-if/">Lorrie Moore</a></p>
<p>&#8220;There are people whose interests and affections lie in the world of personality, to whom the whole of life is made up of people. Mrs. Alice Freeman Palmer (whom I never met) was such a woman. Not thoughts, not idea, not religions, but people made the universe for her; and this gave her incommunicable, unimaginable access to people&#8217;s hearts. She held the keys of them, —thousands of keys to thousands of individuals, —and they each felt themselves to be understood when they met her; they felt as it were, in contact with the power that made them.&#8221; —<a href="http://en.wikipedia.org/wiki/John_Jay_Chapman">John Jay Chapman</a> on first female college president <a href="http://en.wikipedia.org/wiki/Alice_Freeman_Palmer">Alice Freeman Palmer</a></p>
<p>Editing matters because text is not filler, because good texts require rounds of adding and subtracting, and because editing not only shapes texts so that they&#8217;re more readily understood (by strangers), it&#8217;s also the experience of having one&#8217;s work understood and interrogated (by your editor) on a level rarely encountered on a daily basis, on a level that feels a few small degrees off spiritual. Real developmental editing cannot be done via algorithm and does not scale. It&#8217;s slow, inefficient and thus &#8212; in this era &#8212; practically radical. </p>
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		<title>Editing Principle 20: Fast and Concrete is More Convincing than Long and Pushy</title>
		<link>http://www.wherewithalpress.com/2011/07/editing-principle-20/</link>
		<comments>http://www.wherewithalpress.com/2011/07/editing-principle-20/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 00:57:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Theory]]></category>

		<guid isPermaLink="false">http://www.wherewithalpress.com/?p=565</guid>
		<description><![CDATA[Press releases that anticipate the six reporters&#8217; questions &#8212; Who? What? When? Where? Why? and How? &#8212; tend to win more love. Same goes for memos, book proposals, film treatments, labels on cereal boxes and dish soap. If readers get answers to these questions by the end of the second paragraph, they feel trusted.]]></description>
			<content:encoded><![CDATA[<p>Press releases that anticipate the <a href="http://en.wikipedia.org/wiki/Five_Ws" target="_blank">six reporters&#8217; questions</a> &#8212; Who? What? When? Where? Why? and How? &#8212; tend to win more love. Same goes for memos, book proposals, film treatments, labels on cereal boxes and dish soap.</p>
<p>If readers get answers to these questions by the end of the second paragraph, they feel trusted.</p>
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		<title>Editing Principle 19: Understandings that Improve Fiction (+ Screenplays) Improve All Texts</title>
		<link>http://www.wherewithalpress.com/2011/07/editing-principle-19/</link>
		<comments>http://www.wherewithalpress.com/2011/07/editing-principle-19/#comments</comments>
		<pubDate>Sun, 03 Jul 2011 00:59:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Theory]]></category>

		<guid isPermaLink="false">http://www.wherewithalpress.com/?p=513</guid>
		<description><![CDATA[Notes in preparation for a client meeting, 3/17/10: &#8211;seems obvious, but: a character must be trying to do something &#8211;at heart of all narrative film: &#8220;Somebody wants something badly and is having difficulty getting it.&#8221; &#8212;Frank Daniel &#8211;in a three-act structure, second act = immense pressure to change &#8211;writing with the audience in mind ≠ [...]]]></description>
			<content:encoded><![CDATA[<p>Notes in preparation for a client meeting, 3/17/10:</p>
<p>&#8211;seems obvious, but: a character must be trying to <em>do</em> something</p>
<p>&#8211;at heart of all narrative film: &#8220;Somebody wants something badly and is having difficulty getting it.&#8221; &#8212;<a href="http://en.wikipedia.org/wiki/Frank_Daniel" target="_blank">Frank Daniel</a></p>
<p>&#8211;in a three-act structure, second act = immense pressure to change</p>
<p>&#8211;writing with the audience in mind ≠ pandering to the audience</p>
<p>&#8211;our interest in whether the protagonist gets what she or he wants is (usually) proportionate to that character&#8217;s interest in same</p>
<p>&#8211;the nature of the objective determines the audience</p>
<p>&#8220;What&#8217;s the conflict that will tell the story you want to tell?&#8221; &#8212;<a href="http://en.wikipedia.org/wiki/Walter_Bernstein" target="_blank">Walter Bernstein</a></p>
<p>&#8220;You always come into the scene at the <em>last </em>possible moment.&#8221; &#8212;<a href="http://en.wikipedia.org/wiki/William_Goldman" target="_blank">William Goldman</a></p>
<p>&#8211;distinguish between conflicts and hassles</p>
<p>&#8211;attempts to fashion a story in order to present a philosophical position leads to cliches, so be careful</p>
<p>&#8211;<em>supporting players don&#8217;t know they&#8217;re supporting players</em></p>
<p>&#8211;revelation (the audience knows something a character doesn&#8217;t) requires subsequent recognition by that character (or the audience feels robbed!)</p>
<p>&#8220;The writer must know what a character wants, consciously or unconsciously, and the writer must know what a character is in pursuit of at any given moment, even if the character is oblivious to it.&#8221;</p>
<p>Much of the above, incl. that last quote, appears in David Howard and Edward Mabley&#8217;s <a href="http://www.amazon.com/Tools-Screenwriting-Writers-Elements-Screenplay/dp/0312119089" target="_blank"><em>The Tools of Screenwriting: A Writer&#8217;s Guide to the Craft and Elements of a Screenplay</em></a>. New York: St. Martin&#8217;s Griffin, 1993.</p>
<p>UPDATE: A related thought: &#8220;The best advice I got in writing narrative non-fiction was to get my hero in trouble and keep him there.&#8221; &#8212;<a href="http://deborahblum.com/Home_Page.html">Deborah Blum</a></p>
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		<title>An Explanation of the Name</title>
		<link>http://www.wherewithalpress.com/2011/07/an-explanation-of-the-name/</link>
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		<pubDate>Sun, 03 Jul 2011 00:57:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Practice]]></category>

		<guid isPermaLink="false">http://www.wherewithalpress.com/wp_wwap/?p=76</guid>
		<description><![CDATA[Main Entry: wherewithal Function: noun Date: 1809 : means, resources; specifically : the ability and means required to accomplish some task.]]></description>
			<content:encoded><![CDATA[<p>Main Entry: <strong>wherewithal</strong></p>
<p>Function: <em>noun</em></p>
<p>Date: 1809</p>
<p><strong>:</strong> means, resources; <em>specifically</em> <strong>:</strong> the ability and means required to accomplish some task.</p>
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		<title>Some Truly Good Feedback</title>
		<link>http://www.wherewithalpress.com/2011/07/truly-some-very-positive-feedback/</link>
		<comments>http://www.wherewithalpress.com/2011/07/truly-some-very-positive-feedback/#comments</comments>
		<pubDate>Sun, 03 Jul 2011 00:55:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Practice]]></category>

		<guid isPermaLink="false">http://www.wherewithalpress.com/?p=532</guid>
		<description><![CDATA[Among the praise clients have recently received from publishers and colleagues: &#8220;Very tight and compelling—a really well-edited book.&#8221; &#8220;A fabulous manuscript, beautifully written, brilliantly argued and illustrated.&#8221; &#8220;I’ve worked on a number of first books, and this is easily among the best I’ve seen—well conceived, well researched, and well written. You’ve succeeded in making the [...]]]></description>
			<content:encoded><![CDATA[<p>Among the praise clients have recently received from publishers and colleagues:</p>
<p>&#8220;Very tight and compelling—a really well-edited book.&#8221;</p>
<p>&#8220;A fabulous manuscript, beautifully written, brilliantly argued and illustrated.&#8221;</p>
<p>&#8220;I’ve worked on a number of first books, and this is easily among the best I’ve seen—well conceived, well researched, and well written. You’ve succeeded in making the text accessible and entertaining.&#8221;</p>
<p>And my favorite comment, addressed to me personally:</p>
<p>&#8220;You made manuscripts to be animated.&#8221; (English was not the writer&#8217;s first language. That&#8217;s where we came in.)</p>
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		<title>Editing Principle 18: Bad Editors are Doubleplusungood</title>
		<link>http://www.wherewithalpress.com/2011/02/editing-principle-18/</link>
		<comments>http://www.wherewithalpress.com/2011/02/editing-principle-18/#comments</comments>
		<pubDate>Sun, 20 Feb 2011 19:19:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Theory]]></category>

		<guid isPermaLink="false">http://www.wherewithalpress.com/?p=308</guid>
		<description><![CDATA[Some editors are more equal than others. But it can be difficult to know mid-process whether you&#8217;ve been saddled with an editor incapable of truly elevating your work. Imagine hiring a gardener and watching her work in early spring. She might be great. You won&#8217;t know till midsummer. There are telltale signs in conversation, however, [...]]]></description>
			<content:encoded><![CDATA[<p>Some editors are <a href="http://en.wikipedia.org/wiki/Animal_Farm">more equal than others</a>. But it can be difficult to know mid-process whether you&#8217;ve been saddled with an editor incapable of truly elevating your work. Imagine hiring a gardener and watching her work in early spring. She might be great. You won&#8217;t know till midsummer.</p>
<p>There <em>are</em> telltale signs in conversation, however, that you&#8217;re in a less than ideal author-editor relationship:</p>
<p>&#8212; His every question interrogates the ideas presented in your piece. This is done in the interest of prompting you to refine your argument. He&#8217;ll ask a series of questions in the manner of a college classroom discussion. This is not editing, but spinning wheels, or intellectual showmanship. A good editor knows the true text lies elsewhere, and tries to help you develop the original inspiration.</p>
<p><em>Not to mention</em> that trapped in the above dynamic, you&#8217;ll soon find yourself operating as if answering all of your editors&#8217; queries or objections &#8212; presumably arriving at an airtight argument &#8212; is what compels readers to keep reading. This is rarely the case. You may still wind up with terrible, lifeless prose, and a piece no one cares about.</p>
<p>&#8212; After talking to her, you feel misunderstood. A good editor&#8217;s conversation is curative and invigorating.</p>
<p>&#8212; He <em>immediately</em> presents a solution to every writing problem you&#8217;re facing. As if some knots don&#8217;t take a while to work out. (Some take weeks. Others take months.)</p>
<p>Of course, much of this last dynamic involves phrasing. A good editor will never be short on ideas for how to improve the work, but is more interested in the assist, not scoring the goal himself. So he&#8217;ll say something to the effect of <em>Bear ____ in mind</em> or <em>Here&#8217;s one possibility</em>.</p>
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		<title>Editing Principle 17: Piggybacking</title>
		<link>http://www.wherewithalpress.com/2011/02/editing-principle-17/</link>
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		<pubDate>Mon, 07 Feb 2011 15:21:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Theory]]></category>

		<guid isPermaLink="false">http://www.wherewithalpress.com/?p=430</guid>
		<description><![CDATA[This one has more to do with information architecture and content strategy than it does book production, though its implications are felt there too: It&#8217;s easier to get attention / entice someone to click on a link / appreciate your Tweet when contributing to a debate that&#8217;s already generated memes. Introducing a new topic and [...]]]></description>
			<content:encoded><![CDATA[<p>This one has more to do with information architecture and content strategy than it does book production, though its implications are felt there too:</p>
<blockquote><p>It&#8217;s easier to get attention / entice someone to click on a link / appreciate your Tweet when contributing to a debate that&#8217;s already generated memes. Introducing a new topic and finding people who&#8217;ll love (and remember) you for it is harder.</p></blockquote>
<p>n.b. <em>Easier</em>. Not always better. Much depends on execution. </p>
<p>PS. A corollary as it pertains to literature? Titles like <a href="http://www.alaindebotton.com/">Alain De Botton</a>&#8216;s brilliant, career-making <em>How Proust Can Change Your Life</em> or <a href="http://www.karenjoyfowler.com/">Karen Joy Fowler</a>&#8216;s <em>The Jane Austen Book Club</em>. </p>
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