CONSulTING

Questions? We May Have Answers

 
 
 

“Editors often treat writers as though they are crazy, or children, or both.” —Renata Adler, Gone

For a lot of people, that’s the fear: That an editor mainly exists to tell you that your instincts are wrong, and that you should submit yourself to their higher authority.

That’s not how we work. Our success depends on frank, honest conversation and empathic support of our client’s needs and goals.

Our non-book clients fall into two categories:

INDIVIDUALS who are unsure as to

what publishing strategy to pursue (i.e. traditional or self-publishing)

whether what they’ve written/produced has any potential, commercial or otherwise

ORGANIZATIONS who want a keen, critical outside eye as they prepare

presentations

brand communications, incl. all web content and Medium musings

white papers

We can talk you through concerns about voice, style, and strategy. We also have years worth of anecdotes and cautionary tales to relate, to help you make decisions based on our (and others’) experience.

Some questions we'll probably ask as we think about working together:

  1. What do you need help with?

  2. What do you like most about what you've published so far?

  3. What don't you like?

  4. What are your hopes for the material?

  5. What does your ideal end result look like? i.e. How will we know when we're done?

  6. Your audience: What are they like? Are you trying to solve a problem they have, or do you mainly want to entertain them? Do you want them to help solve a problem that you have? Anything you'd like them to do after having read you? Would you like to minimize the potential for adverse reactions to your work, or do you believe all publicity is good publicity?

(There are no right or wrong answers here.)

All this to say, please get in touch.

 
Chances are, if we meet for breakfast, it’ll be my second breakfast of the day. Lunch and afternoon coffee are also great.

Chances are, if we meet for breakfast, it’ll be my second breakfast of the day. Lunch and afternoon coffee are also great.